Showing posts from December, 2018

Four Q’s to Ask Before You Invest in Data Analytics

By Michael Cochrum, CUBI.Pro I’ve worked with dozens, if not hundreds, of organizations on data analytics projects.   Most often, I encounter my clients at a point of heightened frustration, having spent weeks or months and thousands of dollars to solve what they perceive should be a simple analytics problem.   Unfortunately, some organizations simply give up and retreat to an intuitive decision-making process that is irritatingly slow and notoriously inaccurate.   If I had the opportunity to consult with your organization before you embark on your data journey, here are four questions that I would ask about your organization before proceeding on a journey to data-driven decision making. Does Your Leadership Support Data-Driven Decision-Making? Data Analytics and Business Intelligence has become a bit of a fad to talk about, especially since Harvard Business Review named Data Scientist the Most Sexiest Job of the 21 st Century in 2012 [i] .   Who doesn’t want to have a s